Just watched a TV commercial so ridiculous, I had to play it back, freeze it, and take a photograph to share.
I know psoriasis is a horrible condition, and it's a painful and awful thing for anyone who suffers from it. Immune system diseases are evil, evil things.
That said, I would like to address the marketing geniuses and overanxious lawyers behind the TV commercial for the InsidePsoriasis.com website (which I see is a property of Amgen and Pfizer from my brief visit to verify that I did not hallucinate this ad.) Please, Madison Avenue whiz kids and big pharma peeps: while we may not be the brightest bulbs on the tree, Americans aren't quite this stupid. I hope. Check it out, fresh from my TV:
Apparently, we are supposed to imagine that this is what's going on inside the body of someone suffering from psoriasis, where extra skin cells are being produced due to an immune system malfunction. And holy crap! The extra skin cells are produced by microscopic robots with a conveyor belt. IN. YOUR. BODY!
But wait! What is that mysterious text at the bottom of the screen?!? Aha, kids! You can breathe freely again! There are no robots inside us! This is just a dramatization! Yes, the fine folks behind this miracle of science think we are dumb enough to believe that tiny metal robots are engaging in a small-scale industrial revolution in our flesh, just because they showed it to us - in cartoon form! And to make sure that we are not tripped up by our own remarkable idiocy, they take the time to kindly point out that the wee mechanical men aren't real. "Not an actual representation of the disease process." WOW. THANK YOU!!
My god, what would I have done without that disclaimer?!? I was just about to call my doctor and ask what to do about the small cotton gin in my liver and the army of miniature Chinese sweatshop workers toiling over tiny sewing machines in that sneaker factory in my colon.
Really? Really, people? Is this a disclaimer that needs to be made? At least to people other than those who believe they have "alien implants"???
Congrats, Amgen and Pfizer - y'all are definitely in the running for the Let's Talk Down to the Consumer award. Mazel tov.
Now you'll have to excuse me - I have to go tend to the small dwarf living in my stomach...