I saw this minivan the other day in Rockville:
And all I could think was, "No. Really? Someone named their energy bar 'Smack'??? And got an NFL player to endorse it?"
It's true. I'm sure I'm way behind the curve on this and other people have wondered at the wisdom of naming anything they want you to crave "Smack" but, jeezus. Maybe it's a "hip" name. Am I just so old that heroin has a new, improved nickname these days?
I'd love to know what marketing genius decided that was a good name. I wonder if it actually sells.
Who knows? Maybe it is an act of marketing genius.
Perhaps I've missed the boat. Maybe I should be selling my mom's oatmeal chocolate chip cookies at Metro entrances under the name "Choco-Crack." I can wear a t-shirt reading "Crack is whack!" with a big happy cookie image on the back.
But then again, I don't have a spiffy minivan. (Or an NFL contract.)
I would love to know what agency copywriter crafted the text for the Smack website. Pleeeease give it a read. Seriously, it'll make you slightly crazy. Someone got paid to write that (I assume.) And yet I couldn't get a gig writing commercial stuff... Go figure.
Hmm... do you think "Meth" would be a good name for a snack cracker? Quick! Somebody get me the number for Nabisco!!